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The official platform of renowned psychiatrist and thinker, Dr. Iain McGilchrist

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Orlando Wood on Advertising, the Brain Hemispheres and the Crisis in Creativity

  • Channel McGilchrist
  • Free Videos
  • Orlando Wood on Advertising, the Brain Hemispheres and the Crisis in Creativity

Orlando Wood, Chief Innovation Officer for System1 Group, talks to Mary Attwood of Channel McGilchrist about his book Lemon – How left-brain thinking is undermining creativity and making advertising less effective.

Watch the video below or browse more free videos here.

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company number 13398046, registered in England & Wales.
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